If used properly, a performing songwriter's most valuable marketing asset can be his email list. A lot of songwriters put all of their promotional efforts into the latest social media sites, like Facebook, Twitter and ReverbNation without considering the benefits of having an email newsletter.
The main advantage of an email list is it's a direct way of communicating with your fans, by sending them a message to their inbox. That's more than you can say for the social networking sites, which come off more as blasts to whoever happens to be viewing your feed at that moment.
The other main advantage of an email list over social networking sites is social media sites come and go (along with the fans attached to those pages), while email isn't going anywhere in the foreseeable future. Think about everyone who had 10,000 fans on their MySpace pages. What good are those fans now? Had those fans been email addresses, not only would they still be valid, but they'd be able to get direct emails, as opposed to just status updates.
That's not to say you shouldn't have both an email list and a social media presence, because have both is ideal. But you also need to realize that having a Twitter or Facebook page isn't necessarily a replacement for an email newsletter.
1 post • Page 1 of 1